The Origins of Innduce
Innovation is not a personality trait. It is a pattern of behavior that can be understood, measured and developed.
Innovation is not a personality trait. It is a pattern of behavior that can be understood, measured and developed.
Innduce grew from a simple question: why do some people consistently recognise opportunities, mobilise others and turn ideas into results?
Years of innovation practice showed us that job titles, seniority and intuition are poor predictors of who will contribute most effectively to innovation.
That insight led to 6 years of academic research with Ghent University, complemented by the experience of 50+ innovation experts.
The result is a science based approach to Innovative Work Behavior (IWB): understanding the behaviors that drive innovation, how they complement each other in teams and how the organisational environment influences whether they can flourish.
A useful way to think about this is a jazz ensemble. Every musician has a different instrument, tone and talent. The pianist does not need to play like the saxophonist, and the drummer does not need to sound like the trumpet player. The magic happens when those different strengths listen, respond and play together.
Innovation works the same way. Different behaviors create value in different moments, and real capability emerges when they complement each other.
Today, Innduce helps organisations turn that insight into action across individuals, teams and organisational readiness.
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Start making Innovative Work Behavior visible
You cannot develop capability you cannot see.
Our Situational Judgement Test helps you objectively identify behavioral strengths, development opportunities and hidden innovation potential across your people.
Discover the IWB assessment
What sets us apart?
What sets us apart?
Innovation capability is too important to manage through intuition alone.
Innduce combines science, behavioral insight and practical innovation experience to help organisations understand and strengthen the human side of innovation.
Evidence based
Grounded in academic research and real innovation situations.
Objective
Move beyond self perception, job titles and manager intuition.
Actionable
Translate insight into coaching, training, team composition and organisational development.
Systemic
Connect individual behavior with team complementarity and organisational readiness.
Built for practice
Designed to help organisations turn innovation potential into repeatable capability.
Innduce.me is
- Science based
- Focused on Innovative Work Behavior
- Objective and data informed
- Practical and development orientated
- Designed to build capability
Innduce.me isn’t
- A personality test
- A creativity score
- Based only on self-perception
- A tool for selecting a few 'innovators'
- Innovation theatre
Get to know our INNDUCE.me experts
Jef Vandenberghe | Co-founder
Jef has been working in innovation consulting for over 20 years. He witnessed innovation success and failure. Intrigued by the human side of innovation he founded INNDUCE.me.
Renaat Geldhof
As Human Resource and Organization (HRO) Partner Renaat excels in fostering high-performance teams and driving development of people capacity to drive transformation and innovation.
Mike Vermeer
By driving innovation and transformation in complex organizations, Mike found that the key to success lies in empowering people. When given the opportunity to develop their capabilities and nurture essential behaviors, the value derived from investing time and resources increases. He repeatedly demonstrated that investing in people yields the highest returns.
Prof. Dr. Frederik Anseel | Research
Prof. dr. Frederik Anseel was Professor of Work Psychology and Behavioral Economics at Ghent University before he joined King's College in London. Since November 2019, he is Professor of Management and Associate Dean Research, at the UNSW Business School Sydney.
Mathieu Mottrie | Co-founder
As CEO of the innovation consulting company Creax, Mathieu acts as an advisor for the INNDUCE.me team. With his vast experience in leading the innovation processes of big companies he pushes the team forward with useful insights.